The development of the internet and digital devices has significantly changed the shopping process. Instead of going to physical stores, a huge number of people are now buying products online through desktops, smartphones, or other devices. Statistics show Australians spent $50.46 billion online in 2020 and the amount is increased tremendously compared to 2019 of $32.1 billion. For this reason, many businessowners focus to make their business online and reach customers through the virtual medium. Setting up an eCommerce business is different from setting up a physical store. In order to make the business appealing to a lot of customers and to get constant traffic, the online business owners need to prepare a website with attractive content and designs and take care of marketing through digital advertisements.
While the aim of the business owners is to provide an excellent experience to the buyers, they need an eCommerce platform to build an effective online store and manage all the business operations. An eCommerce platform offers a software application that helps you to manage your website, marketing and sales, and other business operations. While you are searching for eCommerce platforms Australia, you must choose a platform for your business that fulfills your business requirement with the help of eCommerce features and integrating business tools.
Factors to Consider for Selecting an eCommerce Solution:
There are plenty of eCommerce platforms available for Australian businesses. Some popular platforms are BigCommerce, Shopify, Wix, Squarespace, WooCommerce, etc. However, to understand the right solution for your business, you need to consider several factors.
- Pricing and Business Requirements:
When you have an idea of your budget, you can search for the platforms that belong within your limits. You also need to have a clear understanding of the business process so that you can assess whether the platform is suitable to meet your business requirements or not. You should not always go for the cheapest options, instead, you should consider the features and tools of the platform.
- Vendor Evaluations:
You have to research several eCommerce platforms to understand the features, plug-ins, digital tools that the platforms provide to built and design your website and run your business effectively.
- Integration Facility:
There are multiple components in a business and to maintain coordination among the components, the eCommerce platform should offer an effective integration facility to run your business. You should also consider plug-ins and how the platform can help you to manage accounting, sales, email marketing, tax revenue, loyalty programs, shipping, and logistics, etc.
In order to rank your website high in search engine results, you need to consider whether the platform provides significant SEO features or not. This is very crucial to reach potential customers.
- Mobile Compatibility:
As a huge number of people in Australia use a smartphone and like to engage in online shopping through smartphones, you need to assure that the platform builds and designs your website for mobile users.
There are many other things such as customer support, security, scalability, etc. that you can consider before choosing an eCommerce platform. Above all, you need to understand whether the platform is suitable to fulfill your business requirements.